All postsGood habits · 7 min read

Staying friendly (and legal) with every send

Texting is a privilege - people gave you their number. Treat it well and SMS stays the friendliest channel you have. Here are the simple rules.

Only text people who said yes

Consent comes first, always. A keyword opt-in, a checkbox that isn’t pre-ticked, or a clear sign-up - any of these work, as long as the person actively chose to hear from you.

Say hi and set the tone

Your first text should say who you are and what kind of messages they’ll get. A warm welcome beats a cold “You are now subscribed.”

Mind the clock

No one wants a 2am ping. Stick to friendly daytime hours - Smsy holds scheduled sends until morning automatically.

Make leaving easy

One word - STOP - and they’re out, instantly and for good. It’s built in, so you never have to think about it.

Follow these and you’ll never be the annoying texter. You’ll be the one people are glad to hear from.

Put it into practice

Start free and send your first happy text today.